What to say or not to say: Crisis communication tips during a public turnaround

  • 10/21/2021
  • 4:30 PM - 7:00 PM
  • Amway Grand Plaza- Ottawa Room: 187 Monroe Ave NW, Grand Rapids, MI 49503
  • 13

Registration

  • This system will only allow members of TMA West Michigan to register at this rate, however we do offer reciprocal pricing for other chapters. If you are a member of another chapter, please notify our office at assocmgr@tmawm.com and we will override the system on your behalf.
  • This system will only allow members of TMA West Michigan to register at this rate, however we do offer reciprocal pricing for other chapters. If you are a member of another chapter, please notify our office at assocmgr@tmawm.com and we will override the system on your behalf.
  • If you have roughly 8 years or less of experience in the turnaround industry and are under 35, you qualify as NextGen. This includes: Bankers, lawyers, accountants, insurance professionals, valuation experts, liquidation and other insolvency professionals.
  • If you have roughly 8 years or less of experience in the turnaround industry and are under 35, you qualify as NextGen. This includes: Bankers, lawyers, accountants, insurance professionals, valuation experts, liquidation and other insolvency professionals.

Registration is closed


TMA West Michigan Announces a
HYBRID SPECIAL EVENT

What to Say or Not to Say:
Crisis communication tips during a public turnaround

Date: October 21, 2021
Time: 4:30-7pm
Where: Amway Grand Plaza (Ottawa Room)
187 Monroe Ave NW
Grand Rapids, MI 49503
VIRTUAL Cost:
 $15 for TMA Members, Non-Members and NextGen 
Free for Sponsors
LIVE Cost: $25 for TMA Members
$50 for Non-Members
$15 for NextGen
Free to Sponsors

Agenda: 4:30 PM - 5:20 PM Registration, Networking and Refreshments
5:20 PM - 5:30 PM Welcome and Announcements
5:30 PM - 6:30 PM Panel Discussion
6:30 PM - 6:40 PM Audience Q & A
6:40 PM- 7:00 PM Wrap-Up and Networking
***7:00 PM - 8:15 PM Additional Cocktails sponsored by TMA WM NextGen and NOW Affinity Groups located at the IDC (a speak-easy style bar inside the Amway)


J
oin TMA West Michigan members, sponsors and guests as we welcome members of Lambert & Co for a special educational panel. 
A Top-10 Nationally rated IR Firm, Lambert & Co. specializes in public relations, investor relations and brand communications. With a practice spanning industries such as: healthcare, biotech, automotive, food and beverage, tourism and hospitality, development and public affairs, they are one of the leading firms when it comes to public crisis and reputation management.  

Listen as they share their passion and experience on the complex topic of what to say and not to say during a public turnaround!

Topics to include:
*Handling a high profile turnaround case? What the media wants to know and how to advise your clients.*How the media approaches coverage of high profile turnarounds.
*Whoa! That’s wrong! Fixing stories when the facts are wrong.
*Case Studies such as: City of Detroit, Kmart, the Detroit Big3
*and more

Choose to attend live or virtually!

LIVE SPACE IS LIMITED TO NO MORE THAN 50 ATTENDEES due to social distancing and venue restrictions. So act now! Live attendees will have access to networking, food and drink prior. The presentation will begin at 5:30 sharp! This corresponds to the beginning of the hybrid event. Both styles of attendance will have access to panelists for Q & A. 

 

Moderator:


Traci Courter, Mercantile Bank
Traci L. Courter is a 24-year veteran of the banking industry primarily focusing on commercial loan workout. She is presently First Vice President of Commercial Risk Assets at Mercantile Bank of Michigan. 

Panelists:


Brent Snavely, Lambert & Co. 
Brent Snavely is a senior director at Lambert working closely with the firm’s automotive and mobility, non-automotive manufacturing and private equity clients. He also provides strategic media relations counsel firm-wide and is part of the firm’s crisis communications team.


Jeff Gaunt, Lambert & Co. 
Jeff Gaunt is a senior director in Lambert’s Grand Rapids office and leads the firm’s Crisis & Reputation practice group. With more than 15 years of experience in media and strategic communications, Jeff manages account teams across a wide variety of industries, including energy, health care, manufacturing, education and public policy. He has also supported Lambert clients on a range of reputational threats and issues, from cyber attacks and environmental contamination to product failures, criminal misconduct and plant closings.


Mike Houston, Lambert & Co. 
Mike Houston leads Lambert’s Capital Markets practice group serving publicly held and private emerging growth companies, as well as a variety of private equity and venture capital funds. He brings a balanced financial and marketing perspective to the firm, with more than a decade of experience in investor relations, marketing, sales strategy, product development and corporate communications. 

*By attending this event, you recognize that you are attending at your own risk, and you agree to not hold the venue, the program's organizers, or any attendees responsible should you contract any communicable disease around the time of the event.

*All individuals planning to attend must adhere to the CDC's recommended preventative measures at all times while on site.

*Please do not attend if you have a fever, are experiencing any symptoms of Covid-19 or have been exposed to Covid-19 within the last 14 days. 

Not a member? Click here to join!

Turnaround Management Association (TMA) is a global non-profit organization comprised of turnaround and corporate renewal professionals with more than 10,000 members in 54 chapters. TMA’s mission is to serve as a forum for corporate renewal professionals from all disciplines to promote high standards of practice, foster professional development and enhance the image of TMA members. Click here for more information.

For more information visit www.tmawm.com 

TMA West Michigan is an independent chapter  comprised 80+ members in the region. We regularly host networking meetings and educational events, promoting career development in the field of turnaround management.

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